A company that I have decided to research more into, is a company called 'The Mill'. It is a visual effects company and are based in 3 locations around the world. LA, New York and London. They have done a lot of commercial work including Honda, Sony, and a lot of television work including the special effects for Doctor Who.
The Mill has worked with well known directors such as Chris Cunningham, Michel Gondry (Two of my favourite directors) and Ridley Scott. Two examples of films worked on by the Mill are Gladiator and Black Hawk Down. Basically in just this introduction of my report on this company, it is clear that they are highly respected and very well known for their high quality works in lots of different scenarios.

One of the most recent works i have seen on the television, is the campaign for T4 on the beach 2009 festival. They worked with the creative team at channel 4, they provided The Mill with original footage, and original cut, they spruced it up using bright and warm colours and odd little generics such as pixilating the artists etc. Their brief was to drive T4 viewers to their website to buy the tickets on sale for T4 on the beach 2009.

Another recent project done by 'The Mill' is the new ad for Guinness for a new 'Bring It To Life' campaign, they collaborated with AMV and Park Village to create the teaser. I am really drawn to this advert due to the texture of exploding waves of the ocean in the Guinness glass, playing on the fact of the swirling Guinness whenever it is poured - It is helped along by flicking between images of the spraying, exploding Guinness along with crashing noises etc.



This is a caption I have taken from the Mill's website:
'The film was put together using footage from a number of different sources including 35mm shot at 25fps and phantom footage shot at high speed. The Mill added some graphic ele
ments and some flashes so that the commercial was in keeping with the electric end line 'Bring It To Life'. The various types of footage were then graded in context in Baselight to look and feel like surging waves of Guiness.' - I'm thinking of getting in touch with them and asking how long it took, and how many people worked on this one project.
I found these images when I was looking at a showreel of The Mill's works, The only reason I was drawn to them is because I have just completed my own making of a jellyfish for a TV channel ident made in 3D. As soon as I saw this, I was extremely impressed by the model of the jellyfish - I may ask them about this instead of the Guinness add so that I could mention my own experience of building the same creature.
Overall I have seen quite a few of the showreels situated on their website www.the-mill.com showing the range of skills they provide for their clients, I am extremely impressed with the quality of work I have seen - their website was easy to follow. I also found who had created the Mill's website, and found out it was by a company called MimeArtist, by James Stone who is based in interaction design - i will research into his designs, and post my findings after this blog.